Karachi: Daraz Pakistan has announced a strategic partnership with Unity Retail to streamline logistics operations for major brands across the nation. This collaboration marks a new chapter for Daraz as it extends its logistics services beyond its core marketplace for the first time.

The partnership aims to simplify the delivery process by integrating courier services with modern software systems, available in the top 80 cities of Pakistan. It will manage every stage of delivery, from pickup to final drop-off, and include services such as cash-on-delivery, returns management, and expedited delivery options.

Ahmed Tanveer, Chief Operating Officer of Daraz Pakistan, emphasized the impact of opening their logistics network to other brands. “This partnership with Unity Retail allows us to bring the technology, infrastructure, and expertise we have developed over the years to the wider retail ecosystem,” he said.

This initiative positions Daraz Pakistan as a key player not only in e-commerce but also as a technology-driven logistics partner, aiming to redefine retail delivery in Pakistan.