Karachi: Fatima Fertilizer has introduced a new initiative to celebrate Pakistan’s Independence Day with the launch of the ‘Dil Se Sarsabz’ Milli Naghma singing competition. This nationwide contest is designed to engage the youth, encouraging them to express their patriotism through music and digital creativity.

Participants from across Pakistan are invited to record and share videos of themselves singing classic Milli Naghmas on TikTok, using the hashtag #DilSeSarsabz. From these entries, 10 finalists will be selected to perform live before a panel of judges.

Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer, emphasized the company’s commitment to empowering the youth and fostering national pride. “Dil Se Sarsabz is more than a competition; it is an opportunity to amplify the voices of our youth and celebrate our shared identity,” Sadozai stated.

The initiative seeks to deepen emotional connections within the community, blending patriotism, music, and creativity. Fatima Fertilizer aims to inspire national pride and discover new talent, reflecting its dedication to youth empowerment and cultural pride.

Participants are encouraged to take part by uploading their performances on TikTok with the designated hashtag, allowing their voices to contribute to the nationwide celebration of Independence Day.