KARACHI: Saudia, the national flag carrier of Saudi Arabia, has unveiled a new premium amenity kit collection in partnership with the renowned lifestyle brand, ELIE SAAB. This collaboration introduces ELIE SAAB’s elegance and sophistication to the skies for the first time, exclusively for Saudia’s First Class and Business Class guests.

ELIE SAAB, known for setting a luxury standard for over 40 years, has extended its signature style to in-flight experiences, offering Saudia’s premium passengers an enhanced journey. The bespoke kits are designed to redefine in-flight luxury, providing indulgence and refinement both during and beyond the flight.

First Class female passengers are offered ultra-chic bags, including a vanity case with the iconic ELIE SAAB motif in quilted faux leather on outbound flights and a jewelry box-inspired design on inbound journeys. Male First Class guests receive voyager cases in premium pebble grain faux leather, designed with functionality in mind.

Business Class passengers, both male and female, receive distinct bag designs for outbound and inbound flights, each featuring sophisticated ELIE SAAB branded amenity kits. The kits include ELIE SAAB skincare products such as revitalizing face mist, hand and body lotion, and an Eau de Toilette, adding a touch of elegance.

The amenity kits also focus on sustainability, with components like toothbrushes, socks, and eye masks made from recycled materials, and cosmetics and dental kits wrapped in FSC-certified paper.

Rossen Dimitrov, Chief Guest Experience Officer at Saudia, emphasized the collaboration’s significance in elevating guest experiences and redefining inflight luxury. He highlighted the partnership as a testament to Saudia’s commitment to world-class hospitality and transformation.

Roland Grohmann, CEO and Managing Partner of FORMIA, expressed pride in facilitating the partnership, noting the blend of sustainability and luxury. Elie Saab Jr., CEO of ELIE SAAB Group, shared enthusiasm for offering guests an insight into the refined world of ELIE SAAB through this bespoke collection, designed to enhance travelers’ experiences.

The collaboration marks a significant step in Saudia’s journey to provide unparalleled sophistication and innovation in the airline industry.