Karachi: Zindigi, a platform powered by JS Bank, has entered into a strategic partnership with the Federation of Pakistan Chambers of Commerce and Industry (FPCCI) to advance the digital transformation of Pakistan’s business sector. This collaboration aims to enhance financial accessibility for businesses across the country, focusing on small and medium-sized enterprises (SMEs).

The partnership will see the deployment of Zindigi’s Raast-enabled, QR-based real-time payment system across FPCCI’s network. This system is designed to facilitate secure, instantaneous, and cost-effective transactions for FPCCI’s 76 chambers and 155 trade associations. Additionally, Zindigi plans to offer a comprehensive range of financial products tailored for entrepreneurs and trade bodies.

Zindigi’s initiative extends beyond payment solutions by introducing lending, financing, and investment products to support SME growth. The collaboration will also leverage Zindigi’s SME platform, Chikoo, helping small businesses digitize their operations and access broader markets.

Faisal Khalid, Chief Product Officer at Zindigi, highlighted the importance of this partnership in redefining Pakistan’s business landscape. He emphasized the role of secure and efficient financial solutions in fostering growth for enterprises of all sizes and contributing to the country’s digital economic progress.

Aun Ali Syed, Vice President at FPCCI, expressed enthusiasm about the collaboration. He remarked that the partnership aligns with FPCCI’s vision of driving digital transformation, enhancing financial accessibility, and empowering businesses, especially SMEs, with necessary digital tools.

This partnership highlights the shared commitment of FPCCI and Zindigi to promote innovation, enhance financial inclusion, and accelerate Pakistan’s transition to a digitally empowered economy.